Case Study
Ken Honda
Bestselling Japanese Nonfiction Author Breaks into U.S. Market
Ken's Story
Successful entrepreneur Ken Honda was well known in Japan, having sold more than 7 million books worldwide. He was a celebrated self-help guru there, but a relative unknown in America.
Determined to change that, Ken turned to Kevin Anderson & Associates (KAA) for support. In his search for the perfect collaborator, Ken interviewed several KAA ghostwriters, ultimately choosing New York Times bestselling author Mary Curran-Hackett.
To ensure that she accurately captured Ken’s distinctive voice, style, and personal story, KAA sent Mary to Japan for two weeks. During that time, she shadowed him and interviewed him extensively, gathering material and further honing his writing persona.
Gallery (Simon & Schuster) bought the book at auction. Given a tight timeline of less than six months to turn in the manuscript, Ken and Mary worked aggressively to produce a well-written book that reflected Ken’s unique perspective.
His 2019 book, Happy Money: The Japanese Art of Making Peace with Your Money, is now a national bestseller. The book received national media attention, including pieces from Forbes, CNBC, and the Los Angeles Times.
Selected Media
List, Los Angeles Times:
http://projects.latimes.com/bestsellers/titles/happy-money/
Interview, The Mental Health and Wealth Podcast:
https://podcasts.apple.com/us/podcast/happy-money-how-to-improve-your-relationship-money/id1498377192?i=1000511683611
Interview, Helene T. Stelian Coaching:
https://helenetstelian.com/ken-honda-best-selling-self-development-author-in-japan-talks-about-his-lifes-purpose-to-transform-our-relationship-with-money/
Feature, Forbes:
https://www.forbes.com/sites/davidrae/2019/06/24/happy-money-lessons/?sh=731443412f13
Review, CNBC:
https://www.cnbc.com/2019/08/09/do-you-recognize-yourself-in-one-of-these-emotional-money-types.html
Interview, Spirituality & Health:
https://www.spiritualityhealth.com/podcasts/essential-conversations/2019/09/30/podcast-ken-honda
Interview, Inspire Nation video:
https://www.youtube.com/watch?v=GhJaxH5j6hU
Interview, Money Master Kids video:
https://www.youtube.com/watch?v=ivVV6VfcYCA
Interview, Entrepreneur’s Organization:
https://blog.eonetwork.org/2019/06/happy-money-ken-honda/
Interview, The Go Giver Podcast:
https://thegogiver.com/2019/09/152-happy-money/
Interview, The Zen House Podcast:
https://anchor.fm/zenhouse/episodes/Interview-with-Ken-Honda–best-selling-Author-of-Happy-Money-eeoi1q
Interview, Candice Wu’s The Embody Podcast:
https://candicewu.com/ken-honda-is-your-money-smiling-the-japanese-art-of-making-peace-with-your-money-ep91/
Interview, Moments with Marianne Podcast:
https://www.iheart.com/podcast/53-moments-with-marian-28418912/episode/happy-money-with-ken-honda-63561262/
Feature, Imagemakers & Influencers:
https://www.karynnesummars.com/e-magazine/kenhonda
Feature, 30 Seconds:
https://30seconds.com/mom/tip/21424/Is-It-Time-to-Maro-Up-Why-the-Maro-Up-Philosophy-May-Lead-to-Success-Wealth-Happiness
Interview, Millennial Money Podcast:
https://art19.com/shows/millennial-money/episodes/3367ead9-fca2-494b-ab90-e825a2767bff
Feature, Thrive Global:
https://thriveglobal.com/stories/3-habits-that-naturally-attract-wealth/
Feature, CNBC:
https://www.cnbc.com/2021/01/25/warren-buffett-of-japan-secret-to-success-happiness-and-wealth-in-life.html
“7 Books That Will Help You Help Yourself” List, Forbes:
https://www.forbes.com/sites/rhettpower/2019/10/03/7-books-that-will-help-you-help-yourself/?sh=147fed496d7b
Feature, Edge:
https://www.edgemagazine.net/2019/07/five-steps-to-happy-money/
Feature, Psych Central:
https://psychcentral.com/lib/five-steps-to-happy-money#1
Feature, LiveHappy:
https://www.livehappy.com/self/let-go-your-negative-beliefs-about-money?nopaging=1
Feature, Mind Body Green:
https://www.mindbodygreen.com/articles/5-negative-emotions-holding-you-back-from-making-more-money
Review, 24 Life:
https://www.24life.com/ken-honda-says-happiness-can-bring-money/
Interview, America Meditating:
https://www.blogtalkradio.com/americameditating/2019/04/08/the-energy-of-money-with-ken-honda-sister-jenna-on-america-meditating-radio
Interview, Leisa Peterson Podcast:
https://www.wealthclinic.com/aalp-245-happy-money-with-ken-honda/
Interview, Pulse 95 Podcast:
https://podcast.app/happy-money-with-ken-honda-the-japanese-art-of-making-peace-with-your-money-e93106227/
Review, Smart Living:
https://www.smartliving365.com/do-you-have-a-happy-relationship-with-money/
Review, Grow:
https://grow.acorns.com/zen-millionaire-ken-honda-a-mindset-shift-can-help-you-with-money/
Interview, IvanMisner.com:
https://ivanmisner.com/ken-honda-shares-happy-money/
Interview, The Global Business Podcast:
https://www.audacy.com/podcasts/theglobalbusinesspodcast-39090/episode-28-happy-money-with-ken-honda-317508149
Interview, Brainz Magazine:
https://www.brainzmagazine.com/post/the-1-key-to-building-wealth-with-ken-honda-japan-s-leading-wealth-expert-and-zen-millionaire
Interview, Conscious Talk Radio Podcast:
https://www.podcastone.com/episode/Conscious-Talk-Radio—11—13—19—Ken-Honda
Interview, Relationship School Podcast:
https://relationshipschool.com/podcast/your-relationship-to-money/
Review, Tablet:
https://www.tabletmag.com/sections/arts-letters/articles/ken-honda-lessons-jewish-millionaire
Interview, Radical Brilliance Podcast:
https://radicalbrilliance.com/happy-money-with-ken-honda/
Review, Abandoned Cubicle:
https://www.abandonedcubicle.com/happy-money-ken-honda/
Review, Alive in the Fire (blog):
https://www.aliveinthefire.com/blog/happymoney